When you run a welcome wagon business, your job profile is to welcome new people into a neighborhood by giving them a gift basket full of goodies provided by local merchants.
Unlike many home business ideas, this offers a win-win situation for everybody involved. Local merchants get an easy way to advertise their business, and people who have relocated to a new area do not have to look hard to find out where the good nearby restaurants, shops, and other service centers are.
You welcome them with all this information free of cost, and get your commission from the local merchants. However, this is just the traditional format of this business – you are free to make it your own!
Try The Online Version Of The Welcome Wagon Business
The neighborhood gift basket business can be especially if you operate it online from a website portal. This way, you will be taking your full time or part time business into the electronic era. The best part of this online format is that your website will not just be a normal business website – it will be a community directory.
You have to target those people who are considering relocating to your area or those who have recently relocated. You can contact local merchants to advertise on your website. Your objective is to provide all the information that people look out for when they relocate or consider relocating to a new area.
The information may include the details about neighborhood associations, leagues, parks, areas of interest, city contacts and phone numbers, and details about a variety of other service providers in different fields. Run alongside the traditional format, an online version of a welcome wagon will help you make even more money.
How To Ensure Success
There are several factors that you need to take care of in order to ensure that your business is a success. Always remember that you cannot go long in this business if you are unable to sell online advertising. Therefore, you will have to focus on developing the content of your website portal in such an attractive way that there should be logical hooks for the advertisers.
For example, it might be a nice idea to dedicate a particular section on your website to local restaurants. This will breed a sense of competition amongst your advertisers. Think- if there are five restaurants in your area and three are advertising on your site, you just have to tell this to the remaining two and they will immediately want to advertise on your website as well.
This sense of competition will also keep the advertising rates quite competitive.
Once you have firmly established your welcome wagon business in your area, you can consider expanding into other areas. You just have to develop a series of client-attracting websites for different cities to be able to do this.
Since you are already an established name in your area, you can use this goodwill to attract advertisers from other cities as well.
If you are running the business online, you can target people living in any part of the world. You just need to know how to attract your target audience to your welcome wagon business website through effective online marketing.
