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Getting Your Small Business Noticed

Visibility is essential for the success of any business. Without the proper advertising, it’s hard for a

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company to stand out amidst the competition. One of the most effective tools for keeping a high profile business is effectively displaying their company outside. However, some signs can’t grab enough attention from people to generate business. Even the best conventional signs can always be improved to help draw more attention and overall become more prominent.


An important strategy to improve visibility in an outdoor sign is simplification. Avoid using lengthy headlines, and keep the font basic but bold. Include the name of your business and basic contact information, but don’t go into wordy details regarding your company’s services. Wherever possible,

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try to use interesting and memorable graphics to convey your

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ideas. To make a lasting impression, the images on your sign should draw on the reader’s emotions or sense of humor.

Easy on the eyes

By using contrasting and vivid foreground and background colors you can really create an ad that demands attention. A white background provides a clutter-free canvas to place your eye-catching ad.

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However, you should use a dark color for text on a white background. Consider the flow of your advertisement as well. The focus should be on the headline initially, and the imagery should smoothly connect to it.


Using various forms of lighting can make an outdoor sign pop. Neon and fluorescent signs are the standards for many companies, but LED backlit signs are increasing in popularity. These signs illuminate your message with high-intensity lighting that doesn’t fade in the sunlight. You can also power your lighted signs using solar panels, which saves money and helps your bottom line.


You can capture the attention of potential customers by using distinctive advertising as well. Placing a monument sign outside your business can drastically improve your visibility. Additionally, signs that have interesting shapes or curved faces instantly catch the eye. Using a multi-message prismatic display will also draw immediate attention to your business. These signs use motion to entice viewers and encourage brand recollection. They also increase the number of messages that can be shown on a single sign.

Outdoor signs that stand out visually can be effective marketing tools for

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sparking interest in your business. Signs and billboards can increase community awareness, announce store openings, detail the types of services provided, and promote special sales. By improving the visibility of your outdoor signs, you can stimulate business, increase sales and help your company thrive.

This guest post was provided courtesy of FASTSIGNS, a leader in banners, decals, political signs and other visual communication services.

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