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Window Advertising Business Idea

If you are creative and have an artistic flair, learning how to start a window advertising business could be the right small business opportunity for you. Window advertising is a means used by business owners to draw attention to sales and merchandise using their storefront windows. Window advertising is meant to be eye-catching and draw customers into the store. Window advertising is an art.

Businesses need constant promotion. Window advertising is one of the best methods, particularly for businesses that see a lot of foot traffic. By offering outstanding and highly creative promotional services you can develop a successful window advertising business.

How To Start A Window Advertising Business

You don’t want to just start a business, you also want it to succeed. Learning the basics about how to start a window advertising business and building a solid foundation will ensure success now and in the future.

Here are some valuable tips that will help you to establish a positive reputation:

  • Build a portfolio with samples of your work. Use all types of examples, from the very artistic to the all-out jaw-dropping. A portfolio gives clients choices and reassures them that you can do the job.
  • If necessary, take advertising, marketing, and art courses. You not only need the knowledge about how colors work together, but you need to know how to put it together for effective advertising.
  • Remember that business owners want people to come in to their stores. The purpose of window advertising is to entice them to do just that.

You will also need the following equipment, at a minimum:

  • Paint
  • Brushes
  • Drop cloths
  • Coveralls
  • Cleaning supplies
  • Truck or van

Like other businesses, your business will need a business license from your local regulatory board and liability insurance from a licensed agent.

Finding and Keeping Customers

One great way to get your first customers is to offer your services for free, possibly at local charity or non-profit organization locations. You will gain valuable experience in working with customers and examples to place in your portfolio.

One of the greatest abilities to develop as you move beyond how to start a window advertising business to success is excellent communication skills. Learn to work with different types of people. Some clients may know exactly what they want, others may ask for guidance.

You also need to be very clear about what the client wants you to do. Make mock-ups before actually applying the ad to the window. It’s much easier to correct a sketch than it is to remove an already painted ad from the window and start over.

As you build a base of satisfied customers, word of mouth advertising and your exceptional work will help you build a solid reputation. Be professional, timely, and creative. Always do your best work for each and every customer.

Expanding Your Advertising Business

As you become more established, you may choose to move into other advertising service arenas. These services may include film printing, window painting, and window decals. Expand to mural advertising, sign painting, and other similar services.

You could even branch out into printing so you could offer a well integrated promotion solution. Develop packages to offer clients that include window advertising, brochures, and portfolios. Window graphics, window stickers, and car window advertising are other avenues you could pursue.

A windows advertising business is a great way to use your artistic talents to make money and own your own business.

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