Spray Tanning Business Idea
Most people have at one point in time or another thought about what it might be like to own their own business. Many people immediately get hit with images of hitting the snooze button, not having to deal with a boss and getting to call the shots themselves. For those who are motivated enough to put the necessary time and care into starting their own business, these grandiose visions of freedom can actually come true.
For those who are looking to start a spray tanning business but find themselves knee-deep in confusion, rest assured that your business can come to fruition so long as you put in the necessary work to make it happen.
What Is A Spray Tanning Business?
With research exposing the potential harm of the sun’s rays, spray tanning has become a business in itself. For those who want to have dark, olive-colored skin but don’t want to subject themselves to the harmful UV rays of either the sun or a tanning bed, spray tanning is the logical solution. Put simply, a spray tanning business provides a service to customers (spray tanning) that they would have trouble finding anywhere else. Spray tanning is still considered to be a niche in the field of health and beauty, making this a perfect time to dive in a create your own market.
How Do I Get Started?
As with any venture, starting up a spray tanning business is not easy, and requires both money and patience. First, you will need to fill out all of the necessary paperwork for your city and state. For most areas, you can start your business with only a DBA (Doing Business As) license. Others, however, require extra certification. Go to your city hall and ask to speak to someone about starting your own business; they will usually be happy to guide you through the paperwork process.
Once the administration is out of the way, you’ll want to decide how you plan to operate. Since most spray tanning equipment is fairly mobile, you have the option of either setting up a brick and mortar storefront or traveling to your clients’ homes. You could even perform spray tanning in your own home by carving out an area in the house to be used as your “salon”. Many people start their businesses this way in order to reduce overhead as much as possible. Often, they will move to a new space after getting their spray tanning business off the ground.
Fortunately, the equipment necessary for spray tanning is usually no more than a spray tanning machine. These machines are lightweight, versatile and relatively inexpensive, and will become the spray tanner’s best friend. Since the machine can be broken down and stored in a small space, cleanup is pretty easy. Aside from comfortable furniture and some protective plastic, a spray tanning machine is practically all you need in order to get started in the business.
In terms of training, it may help to take some classes at a beauty school. However, spray tanning is relatively easy, and classes are not always necessary. In order to help your clients to feel at ease, however, going to school might not be a bad idea.
How Do I Get Clients?
Now comes the hardest part for your spray tanning business – finding (and keeping) clients. Building a clientele for your business is definitely not easy, but with a little bit of marketing know-how, it can be done relatively quickly and inexpensively. How you market your business will depend whether or not you have a shop or work door to door. Either way, you’ll want to create a strategic marketing campaign that makes use of tactics such as print, web, online and radio.
Once you get a few responses, remember that your first clients are also your best marketers; do a good job and they’ll recommend you to all of their friends. Networking like this is one of the best ways to attain new business and will inevitably give you a good name around the community.
If you’ve been dreaming of starting a spray tanning business but have been afraid of the potential hurdles, start slow, be reasonable and your business can really take off.