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Real Estate Agent Business Idea

If you have great marketing and customer skills, consider learning how to become a real estate agent.

Real estate agents work with people buying and selling homes. They work with a real estate agency, but may conduct much of their business from home.

A buyer’s agent will talk with the client and find out what his needs are and look for homes that fit those needs.

You may attend open houses, contact other agents, and check computer listings of available homes to assess possibilities. You will show your client prospective homes, and help them through the negotiation phase and through the closing sale.

A selling agent will market the home, put up the for sale sign, list the house on the Multiple Listing Service (an online listing of all homes for sale in a particular area), schedule and host open houses to get other real estate agents to notice the home (and refer it to their clients).

A real estate agent uses a combination of analytical skills to assess homes and compare markets, excellent customer service skills to help clients and marketing skills to know how to match prospective buyers with a home.

How to Start a Real Estate Business

To start as a real estate agent, you must have a high school degree. Next, you must pass a stringent state real estate exam in order to earn a license. Some states require you to take a preparatory class prior to the exam. Some also require post-exam courses, as well as continued education.

Once you have passed the exam, you must be associated with an agency. With time, experience and additional licensing, you may decide to start your own agency. The best advice for how to become a real estate agency is start with an established agency.

When you’ve joined an agency, you’ll need to have an in-depth knowledge of your town. Can you drive around your city without getting lost? Have a good knowledge of schools, crime and growth for your area. Know what’s selling and what’s not selling—and why.

Attend city council meetings so you’ll be the first to know about plans for construction. Read the business section of the newspaper to keep up with news that could affect potential clients.

Another vital step is to build a list of potential clients. You probably could start that list just by looking in your own address book. Network wherever you go. Expand from that by cold calling and sending out direct mailings.

Build a network with other agents as well. The more people you know, the bigger base you have for matching people with homes. Networking is key when learning how to become a real estate agent.

How to Become a Realtor®

Although the term real estate agent and realtor are sometimes used interchangeably, there is a difference. Realtors with the logo Realtors® are members of the National Association of Realtors (, a professional organization for agents that provides additional educational opportunities and industry news.

Members pledge to follow a strict code of ethics including loyalty to clients and truthfulness in statements and advertising. To become a member, you must first join your local real estate board.

How To Become A Real Estate Agent – Equipment Needed

A real estate agent needs a computer with Internet access, a cell phone and reliable transportation.

With motivation and persistence, your interest in real estate matchmaking can make this a successful career opportunity.

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