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Massage Instructor Business Idea

When you become a massage instructor you become a valuable member of the holistic healing practitioner community. Used to treat various physical ailments, such as sore muscles, lower back pain, and generalized stress, the popularity of massage therapy continues to grow. There are roughly 320,000 massage therapists in the United States. Interest in the art of massage is huge and demand for qualified massage instructors is high.

There are over 80 types of massage therapies. The most popular technique in the United States is the Swedish massage. Professional massage specialties include senior, infant, pregnant women, athlete, and even pet massage. Massage therapy professionals must undergo formal training from qualified instructors. Massage instructors not only teach those who desire to move on to a professional career, they also teach the public who want to learn massage techniques for use at home.

How to Become a Massage Instructor

As you begin the journey to become a massage instructor, conduct a thorough self-evaluation. Examine your training and background, consider your weaknesses, and define your strengths. Ask yourself who, what, and where questions, such as:

  • Who will you teach? Will you target budding massage professionals? Would you prefer to teach the public? Will you teach classes or tutor students one-on-one?
  • What will you teach? Will you concentrate on teaching a specific type of massage? Will you teach techniques targeted toward certain groups, such as infants or seniors?
  • Where will you teach? Do you have space in your home for students and massage tables? Will you rent space?

Your qualifications and personal preferences will guide you as you make your decisions.

A massage instructor’s primary responsibilities include:

  • Advertising your instruction services and finding students
  • Scheduling classess
  • Formalizing lesson plans and conducting classes
  • Keeping the classroom, equipment and supplies sanitized
  • Keeping current with your certification and licensing requirements
  • Staying in tune with industry news
  • Pursuing ongoing education

Getting Started as a Massage Instructor

Massage therapy teachers are licensed and certified by the state in which the instructor resides. Some states require teaching certificates in addition to massage therapy certifications. Periodic re-certification and license renewals are required by most states. Due to the physical nature of massage therapy, teaching space may be subject to health department inspections and licensing.

Whether you teach classes at your home or rent space, you’ll need the following equipment, at a minimum:

  • Massage tables
  • Student seating
  • Storage area for towels, oils, and cleaning supplies
  • Visual aid equipment

According to the American Massage Therapy Association (AMTA), the vast majority of massage therapists are women in their 40s who enter the field as a second career. Target this group in your print, direct mail, and local media advertising. Other avenues to pursue as you look for students include:

  • Advertise in local college and high school newspapers to target young people who are looking for careers
  • Contact community college administrators to ask about starting a massage therapy program at their facility
  • Approach hospital and medical clinic administrators to inform them about your instructional classes and inquire about teaching opportunities
  • Ask salon and spa owners about training them or their employees in massage therapy
  • Use local newspaper, public bulletins, and free online media to advertise your classes to consumers

Massage Instructor Keys for Success

It’s exhilarating when you become a massage instructor and begin teaching your first classes. Those first classes are just the beginning of a rewarding and hopefully profitable small business. Consider the following tips for ongoing success:

  • Hone and refine your teaching skills. It’s one thing to know your subject inside and out. It’s quite another to effectively teach others. If your teaching abilities are lacking, students will stop coming.
  • Keep up with the latest massage therapy techniques and industry news. Industry news covers such important topics as new techniques, technology, and safety. As an instructor, students look to you for the latest information. Stay informed.
  • Regularly pursue ongoing education to keep your skills fresh and learn new techniques. Continuing education not only benefits your students, it benefits you. Learning provides an important spark, keeps you enthusiastic, and makes your classes more interesting for students.
  • Stay in touch with past students. Send direct mailings as you add new classes. Massage therapists require ongoing education themselves. They have a relationship with you and will most likely come back if you stay in touch.

Expanding Your Reach

Once you become a massage instructor, start teaching classes, and realize small business success, you may start to think of ways to expand your massage instruction services. Consider a few of the following options for growing your business:

  • Learn and become certified to teach different types of massage, such as Reiki, hot stone, and deep tissue
  • Hire one or more certified massage instructors to take on additional students and classes
  • Carry and sell massage oils and holistic health products
  • Teach classes on reducing stress using a variety of holistic methods
  • Provide specialty romantic massage classes for couples-only

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