Letter Writing Business Idea
If you always know exactly what to say, and how to say it, you might want to start a business writing letters. While this seems like a simple task to some, many small business owners dread composing their own correspondence.
Although they may be the very best at their chosen profession, the written word continues to be a mystery for many. A properly formatted business letter that uses just the right phrasing and tone to get results without offending anyone can be a challenge.
Once you demonstrate your talent in this area, many small business owners may decide to outsource this chore to your new letter writing business.
What You’ll Need To Start A Business Writing Letters
When you start a business writing letters, your knowledge will be your best asset. If your existing computer equipment is fairly new and includes word-processing software, it should be adequate to start.
Use an external hard drive for backups or an online backup service. It is critical that you don’t lose any past work for a client just in case they need a copy. A professional-quality printer and a supply of premium paper are necessary for the best results.
In some cases, an individual letter may only be sent to one or two people, but official announcements could be sent to hundreds or thousands of contacts. For high-volume orders, you may want to use the services of a professional printing and mailing service.
Build a Portfolio
While no special training or certification is required to start a business writing letters, it is important to have a well-developed portfolio to convince your potential clients that you have what it takes to write a diplomatic, but convincing, business letter.
The portfolio should include several types of business letters including customer announcements, demand letters, and collection attempts. If you’re not already proficient in formatting business letters electronically, you may want to take a word-processing class.
In addition to crafting the text, your letters will need to include graphical content such as letter heads, company logos, and special offers.
Running a Successful Letter Writing Business
To become successful when you start a business writing letters, you will be required to follow directions, understand the letter’s topic (and nuances), and write letters that achieve a specific goal without alienating your client’s business contacts.
While writing a business letter sounds like it should be a simple task, a lot of thought, and sometimes business strategy, will go into each one. In fact, you may feel like an amateur psychologist before you’re through.
Marketing Your Letter Writing Business
Once you start a business writing letters, it won’t be too difficult to find customers. Begin by networking with small businesses in your area. Contact the chamber of commerce or small business-owners’ associations in your area to find out if there are monthly or weekly meetings.
Take part in each one, introduce yourself, and let business owners get to know you. It will be a natural part of the conversation to talk about your business. Let them know about your services and hand out business cards that list your suite of letter writing offerings.
Once you have completed a few projects, ask your satisfied customers if they would provide a written recommendation for your portfolio. While word-of-mouth might get you a few new customers, don’t count on it. Some business owners might be so happy with their new competitive edge that they try to keep your services a secret.
Expanding Your Letter Writing Business
At some point, you may feel like expanding into different areas. Ideas come naturally to creative people, but here are a few options to think about:
- Transcription Services
- E-Mail Services
- Social Network Marketing
- Catalog Production
- Customer Service
- Printing Services
- Mailing Services
- Resume Writing
- Writing Training Materials
- Writing Instruction Manuals
- Speech Writing