Indoor Advertising Business Idea
If you have sales and marketing experience, artistic flair and enjoy networking with other people, you might want to consider starting your own indoor advertising business. Indoor advertising businesses provide the small billboards and other advertisements that are commonly found in restroom stalls, above drinking fountains, in locker rooms, on subway trains and in other indoor areas that attract captive audiences.
Indoor advertising is a lot different than placing a billboard on a highway; you have to know how to grab and maintain a person’s interest long enough for them to act on it. However, the minimal investment that’s needed to get this enterprise off the ground makes it a very realistic opportunity to pursue.
Products And Services For Your Indoor Advertising Business
Your indoor advertising business will provide a lot more than miniature billboards. You will sell marketing techniques and strategies that help your advertising clients get the exposure that they need in a cost-effective and measurable way.
As an indoor advertising business owner, you’ll have to locate the businesses that can benefit the most from having ads placed in indoor venues. You’ll have to come up with eye-popping designs that will generate buzz, and you’ll have to track down the best locations to place ads.
Supplies, Equipment and Training
The primary training that you’ll need in order to operate your niche display advertising business has to revolve around marketing. Ideally, you should have a marketing degree; otherwise, you should have a decent amount of experience in sales and marketing.
Some indoor advertising business owners hire professional printers to produce their marketing materials; others buy and use their own equipment. If you choose to go the latter route, your initial investment will be higher. You’ll need to buy quality printing equipment and plenty of different kinds of printing materials, inks, lamination kits and other supplies.
Finding and Keeping Customers
In order to get an indoor advertising business up and running, you’re going to need to track down customers who will pay to advertise in your indoor slots. The best way to target the right businesses is by pairing them up with venues whose customers can relate to their products and services.
For instance, you could approach area restaurants about placing ads in local movie theaters and night clubs. Once you’ve been hired by a business, you can keep them coming back for more by creating indoor billboards that generate responses from the people who see them.
Take it one step further by keeping track of how their indoor billboards are doing and by keeping campaigns fresh and exciting. Tracking customer response from display advertising can be challenging. Work with your advertisers to set up appropriate website landing pages or telephone numbers so you can track and measure ad responses.
Network, Network, Network!
Networking is key when it comes to running a successful indoor advertising business. Be active in your local community and get to know as many local business owners as possible. By taking a personal approach to running your ad business, you’re a lot more likely to achieve exceptional success.
When your indoor billboards generate additional business for your clients, they will speak glowingly of your services. With that kind of positive word-of-mouth, your business is sure to flourish.