Ice Cream Truck Business Idea
As a child, you may have dreamed about owning your own ice cream truck business. What could be better than being in charge of all of those wonderful flavors and treats? As an adult looking for a profitable business opportunity, it’s time to make that dream a reality.
Owning your own ice cream truck is a great opportunity that can be quite lucrative as long as you conscientiously plan and possess a willingness to work hard. An ice cream business can be started with one truck and, if successful, grow into a larger operations as your market dictates.
Starting An Ice Cream Truck Business
Before purchasing an ice cream truck, check with the following regulatory agencies to ensure that the truck you buy meets all of the legal requirements and to become informed about the laws governing an ice cream truck business in your region:
- Department of Motor Vehicles
- Local Health Department
- State, County, and City Business Licensing Agencies
After learning all of the rules and regulations you must follow to legally run your business, apply for the required licenses and purchase your truck. Map out a regular ice cream route. Choose an area that does not currently have ice cream truck or cart service, but has a large population of children who have parents with an adequate income.
Contact ice cream distributors and suppliers to determine which types of ice cream treats you will sell and their cost. Keep an eye on ice cream pricing trends. Your goal is to charge enough to make a profit, but not so high that people can’t afford to buy from you.
Steps to Ice Cream Truck Success
Ice cream trucks generally don’t have to do a lot to attract a crowd. Simply playing a song (we’ve all heard the tune and can’t get it out of our heads!) and parking in a neighborhood full of children on a hot, summer day practically guarantees customers. There are some ways, however, to increase sales and develop a following of loyal patrons.
Choose a regular route and stick with it. Arrive at the same time every day. Customers will know when to expect you and be ready to buy. Always have plenty of the most popular ice cream treats available.
Some of your customers will be adults, but most of them will be children. It takes special skills to deal with kids. Kindness and diplomacy will be required. The basic tenet of customer service applies, even when your customers are young – treat all customers with respect and have some fun doing it!
Special promotions are a great way to introduce new customers to your ice cream truck business. Below are some suggestions:
- Offer free samples of various ice cream flavors
- Use a buy-one get-one-free promotion
- Hand out coupons for free or discounted items
31 Flavors And Beyond – Growing Your Business
In addition to your regular ice cream route, you can increase ice cream truck sales by selling your ice cream at local events. Sporting events, carnivals, fairs, festivals, conventions, and flea markets are all locations where people gather and may purchase ice cream treats.
If you have established a popular route and are making a profit, a second truck in a new location may increase revenue. Plan for a second route as meticulously as you did the first, so you have the greatest chance for success.