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Ice Cream Truck Business Idea

As a child, you may have dreamed about owning your own ice cream truck business. What could be better than being in charge of all of those wonderful flavors and treats? As an adult looking for a profitable business opportunity, it’s time to make that dream a reality.

Owning your own ice cream truck is a great opportunity that can be quite lucrative as long as you conscientiously plan and possess a willingness to work hard. An ice cream business can be started with one truck and, if successful, grow into a larger operations as your market dictates.

Starting An Ice Cream Truck Business

Before purchasing an ice cream truck, check with the following regulatory agencies to ensure that the truck you buy meets all of the legal requirements and to become informed about the laws governing an ice cream truck business in your region:

  • Department of Motor Vehicles
  • Local Health Department
  • State, County, and City Business Licensing Agencies

After learning all of the rules and regulations you must follow to legally run your business, apply for the required licenses and purchase your truck. Map out a regular ice cream route. Choose an area that does not currently have ice cream truck or cart service, but has a large population of children who have parents with an adequate income.

Contact ice cream distributors and suppliers to determine which types of ice cream treats you will sell and their cost. Keep an eye on ice cream pricing trends. Your goal is to charge enough to make a profit, but not so high that people can’t afford to buy from you.

Steps to Ice Cream Truck Success

Ice cream trucks generally don’t have to do a lot to attract a crowd. Simply playing a song (we’ve all heard the tune and can’t get it out of our heads!) and parking in a neighborhood full of children on a hot, summer day practically guarantees customers. There are some ways, however, to increase sales and develop a following of loyal patrons.

Choose a regular route and stick with it. Arrive at the same time every day. Customers will know when to expect you and be ready to buy. Always have plenty of the most popular ice cream treats available.

Some of your customers will be adults, but most of them will be children. It takes special skills to deal with kids. Kindness and diplomacy will be required. The basic tenet of customer service applies, even when your customers are young – treat all customers with respect and have some fun doing it!

Special promotions are a great way to introduce new customers to your ice cream truck business. Below are some suggestions:

  • Offer free samples of various ice cream flavors
  • Use a buy-one get-one-free promotion
  • Hand out coupons for free or discounted items

31 Flavors And Beyond – Growing Your Business

In addition to your regular ice cream route, you can increase ice cream truck sales by selling your ice cream at local events. Sporting events, carnivals, fairs, festivals, conventions, and flea markets are all locations where people gather and may purchase ice cream treats.

If you have established a popular route and are making a profit, a second truck in a new location may increase revenue. Plan for a second route as meticulously as you did the first, so you have the greatest chance for success.

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Ice Cream Truck Business Overview

Help cool your customers on hot summer days by starting an ice cream truck business today.

Your business will sell ice cream and other cool treats in local neighborhoods, parks and events.

You can start small by selling treats from carts or stands then go bigger with an ice cream truck business!

An ice cream van or cart is a cool, refreshingly recession-proof way to feed your revenue. A day in the park playing and eating your ice cream far outweighs the expense of a day at the movies.

Keys To A Successful Ice Cream Truck Business

Before selling your treats, make sure to obtain the necessary licenses and permits for selling food in your community. Since this business is easy to start, you’ll likely face stiff competition. Don’t shy away because of this – simply spend a little extra time developing your niche.

Your niche could be gourmet ice cream, fancy designs on your carts, vendor costumes, or organic ice cream from local producers – anything that will help you stand apart from your competitors.

Become part of the communities you are servicing. Know the schedules for local sporting events, the school’s festival schedule and the local vegetable market’s opening hours. Weatherproof your business cart with an umbrella or provide an overhang for your ice cream truck business. Make your customers feel safe and welcome and they will return again and again.

Expanding Your Business

Expand your ice cream vending services to include other foods as well. For example, hot dog carts are often popular outside bars on college campuses. You could also cover ice cream machine placement. As your business grows, consider selling your vending services to local stadiums and event halls.

Build your business reputation by becoming known to your customers. Be a vendor at neighborhood events and parties in addition to your truck business. Visit local businesses, construction sites and shopping areas during the hot summer months and offer workers your delicious treats. Don’t ignore the tourist trade and those areas that they frequent.

Ice Cream Vendor Expenses

Initial costs will include your inventory of ice cream and other products, the cost of an ice cream machine, ice cream freezer and other equipment needed, fees, licenses and permits and any insurance that may be necessary.

Consider how you will be arriving at your daily destinations and whether you will need to include a transportation expense in your costing. If you have chosen to sell your ice cream flavors using a van, include the cost of running and repairing it or the fleet of vans you may have opted for as well.

Your will need to have an advertising budget to be successful too, so be sure to account for this alongside your other expenses. Reasonable clothing costs can also be part of your budget, especially if you are exposed to the elements as part of your ice cream truck business.

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