Horse Business Idea
A passion for horses and a dose of business sense may lead you to think about how to start a horse business. Whether it’s selling horse supplies, training horses, giving riding lessons, or renting stables, a horse business can be a profitable and enjoyable profession.
Experience with, and a love of horses is necessary, but running a business requires an entirely different skill set. Research must be conducted and decisions made in order to start and run a successful horse business.
How to Start a Horse Business
If you are an experienced, talented rider, perhaps giving lessons is your goal. If you have a stable or are willing to purchase or lease one, renting stables or horse training may be your choice. If you want to sell products, a retail horse supply store may be what you have in mind.
No matter what your preference, first determine whether there is a need for the service you wish to provide. The number of horses in the local area and existing services should be analyzed. Look for an area that does not have the services you will offer but has an existing population of horses and owners.
Contact local zoning boards and business regulatory agencies to apply for the proper licenses and learn how to legally run your horse business. Some states will require additional accreditation if you give riding lessons.
Before opening your doors to customers, contact both a contract lawyer and an insurance agent to financially protect your business.
Becoming Successful In Your Business
When you first start a horse business, send a press release to the local newspaper with your contact information and an outline of your services. Advertise in publications geared toward horse owners. Make use of public bulletin boards in areas where horse owners gather. Use any available means to get the word out about your horse business.
It’s likely that you know a lot of people in the horse community already. Don’t be afraid to let them know that you are now in the horse business. Keep printed sales material with you to show potential customers what you can do for them.
After you begin acquiring regular customers, encourage word of mouth advertising by being knowledgeable, professional, and caring in your dealings with owners and their horses. When you deal with people who love horses, they expect you to feel the same way.
Give regular clients discounts for referring new customers. Offer value-added services to make your business stand out from competitors. The willingness to go the extra mile for your customers and their horses will make your services even more appealing.
Expanding Into Other Areas
There are many ways to expand into related arenas after you start a horse business and begin to experience success. If you run a stable, you might think about adding horse training or making riding lessons available. Horse breeding is another option if you have your own stable.
If you run a retail shop, adding products and supplies for pets and livestock will add to your customer base. Horse riding instructors could add a mobile service where they go to the customer’s location to give lessons.
Additional horse businesses and industries to consider include:
- Horse insurance
- Horse journalism
- Horse racing