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Home Staging Business Idea

Preparing a home with a light, comfortable atmosphere and great appeal is what a home staging business is all about. Home staging is often referred to as interior design, real estate staging, or simply redesign. The positives of starting this type of business range anywhere from working independently and creating your own schedule to unleashing your creative flare with home decorating and design.

Creativity and a strong attention to detail are musts when entering into this type of business. The goal is to capture the potential buyer’s feeling of relaxation and ease – when they walk into the house they need to instantly feel at home. This is achieved by mixing together certain elements of color and design as well as coordinating specific layouts.

Price, location, quality of schools, and neighborhoods are what real estate agents focus on to entice potential buyers into purchasing a property. Home staging businesses, however, take this a step further and integrate personal style and taste into an existing home. When starting out in this business, be sure to work with real estate agents in the area. This will increase your knowledge of selling basics.

Starting Out

It is best to cover all bases when starting out in a home staging business. While there is no need for a certification or degree, make sure to think about licensing, insurance and operations. In order to maximize your efforts, help is available in the form of at-home courses as well as weekend seminars.

Nothing is more important than organization when starting out. Room-by-room planning checklists may help to alleviate stress and streamline the productivity of the new enterprise. Keep every item or piece of paper dealing with the business filed separately from personal documents, as this will ensure speedy and accurate recovery of anything should you need it later.

Always remember to act in a professional manner and keep improving your communication skills. It is a good idea to use a cell phone as a business phone. Also be sure to have a courteous and professional voice-mail message set up.

Expanding Your Home Staging Business

Expanding in this business may be achieved by offering more services and increased client care. For example, if the only thing that is offered initially in the home selling process is redecorating the interior, consider providing tips on how to beautify the outside as well. This lets the client know they are not just dealing with an interior designer, but also a friendly and knowledgeable indoor/outdoor home stager! This should increase the effect of word-of-mouth marketing for your business.

Marketing a business such as this requires the proper resources. Since the market is flooded with foreclosures and more people are dabbling in home buying and home selling, the demand for home decorating/home staging is high. Think about it, anyone who owns a home but does not have the time or patience to redecorate their entire house needs someone to do it for them.

The market for potential clients for a home staging business is virtually endless, so be sure to consider it as a serious option when deciding to form a company.

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