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Florist Business Idea

Put your love of dahlias, delphiniums and daisies to work and learn how to become a florist.

If you appreciate the beauty that the variety of flowers can bring and enjoy putting flowers in extraordinary arrangements, this could be the business for you.

The great part of this business is that you can operate as a retailer (selling flowers), a service (designing and producing floral arrangements), or a combination of the two.

Figuring out what type of florist business to start depends primarily on your background, interests, and the type of floral demand within your community.

How to Become a Florist

Increase Your Knowledge

In addition to a love of flowers, you’ll also need a good deal of knowledge about them. What are the different meanings of flowers? Some are typically used for certain occasions such as Mother’s day, weddings and funerals. There are even flowers for each month of the year.

What type of care do the different types of flowers require? How do you prolong the beauty of various flowers?

Next, how are your flower arranging skills? Can you whip up a pleasing arrangement while a customer is waiting? Do you have unique ideas, and keep up to date on trends in flower arrangements?

If you are not completely confident in these areas, check on the local or online florist classes. Enroll in these classes to make sure you feel comfortable with the creative portion of the business. Education is key when learning how to become a florist.

Get Hands On Experience

No matter how you imagine your business, there’s no substitute for experiencing it firsthand. Working in a florist shop will give you an opportunity to see the good, the bad and the ugly of this business. Keep in mind work hours, customer demands and stress levels as you pursue this avenue.

If you anticipate opening your own shop, pay attention to business issues as well, such as attaining florist supplies, maintaining inventory, and employee issues. Be sure you have a business plan, and can handle accounting and payroll. Take classes at your local community college if you need to strengthen your business skills.

Starting Your Business

Whether you start as an employee at a florist franchise, or work independently in your own shop, you’ll need to draw customers to you. Many people come to florists with a need but without knowing what exactly they want to buy. Your job is to assess the occasion, the personality of the giver and receiver, and to develop the perfect arrangement to express the sentiment.

Developing a good “read” of your customers coupled with terrific customer service will keep them coming back to you.

Even before they come back to you, however, you need to get them to come to you in the first place. That comes through your marketing. Whether you own your own business or are working for someone else, the more customers you can bring in, the more successful you will be.

Advertise with flyers, business cards and neighborhood mailers. Make up mini bouquets and give them to secretaries at companies in the area, along with your brochure. Remind them of upcoming events and holidays.

Send your information to area churches and funeral homes. Put ads in Yellow Pages. Have a website with pictures of various arrangements and pricing. If possible, make it easy for local customers to order online.

As you continue to learn how to become a florist, you will soon see your options start to bloom.

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