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CPR Instructor Business Idea

Deciding to become a CPR instructor gives you the opportunity to start and run a small business that helps others. CPR instruction is required for many occupations. The public is also interested in learning CPR to help when emergencies strike.

Cardiopulmonary Resuscitation (CPR) is a method used to administer aid to those who have suffered a heart stoppage. The heart may have stopped beating because of a heart attack, near drowning, carbon monoxide poisoning, or other cause. CPR was developed in 1960 and has been widely used in the medical profession and public arena ever since. The demand for qualified CPR instructors is high. Teaching someone CPR can help them save someone’s life.

How to Become a CPR Instructor

Just knowing CPR is not enough to become an instructor. There are certification and training courses to be completed. You will also need to develop a business model for how you plan to market and deliver your instruction.

Planning for Your CPR Instructor Business

As a CPR instructor for hire, you are a small business owner. Consider the following as you plan your business:

  • Can your business make enough money providing only CPR instruction? Do you need to offer additional health-related courses or services?
  • What hours will you be available to teach?
  • Where will you teach? Will you have a training facility or will you go to homes and businesses for your instruction?

Planning to become a CPR instructor and making a profit will require some investigative work. How many CPR instructors are currently in your community? Is there enough of a market for you to carve out your share? How can you make a place for yourself in the community? A meticulously researched business plan, particularly the marketing analysis section, will enable you to examine ways and define methods in which to effectively compete.

Preparing to Become a CPR Instructor

If you are not certified in CPR, begin the training and certification process. There are many agencies that certify CPR training, but it is advisable to become certified through either the American Red Cross or American Heart Association. Certification does not mean you can teach CPR. Instructor certification is an added step. Again, certify through a well-known, reputable agency, such as the Red Cross or American Heart Association.

All businesses require a business license from the local county or city licensing agency. CPR instructors are no exception. Business licenses typically require a DBA (Doing Business As) designation and the payment of a small fee.

In addition to licenses and certifications, you will need the following supplies to get started:

  • CPR teaching materials, including Manikins
  • Office supplies
  • Business telephone line
  • Business cards and stationery
  • Television, if you plan to show instructional videos
  • Tables and chairs
  • Cleaning supplies and antibacterial wipes

If students come to you for training, a training facility will be required. You may have a spare room in your home or you may lease space. More than likely you should look for a professional office rather than teaching from home.

Running a CPR Instruction Business

Most businesses get a fair amount of publicity when they first open. After the initial start-up, it’s up to the owner to keep the business and service in the public’s eye. A CPR instructor first must be highly qualified to teach. To maintain these high standards, continuing education and periodic re-certification will be necessary. Continuing education is especially important in a field such as CPR.

The American Heart Association recently changed the accepted CPR technique. For years, accepted practice was the mouth-to-mouth resuscitation/chest compression combination. Recently, the American Heart Association recommended using only chest compressions. As an expert in CPR, thorough training and knowledge of the most recent developments is essential.

Promoting your CPR training classes by joining business and networking associations, like the local Chamber of Commerce, planning and implementing ongoing marketing campaigns, and forming complimentary partnerships are continuing aspects of running a business. As the owner of a business, your focus must be on excellence in teaching, maintaining an expert skill level, and business promotion. Employees or temporary help can assist you with much of the behind-the-scenes work such as bookkeeping, scheduling classes, and managing miscellaneous paperwork.

To succeed as a CPR instructor, keep the following suggestions in mind:

  • Become a CPR expert
  • Hone your teaching skills
  • Offer free classes to select groups
  • Provide some kind of service, price, or bonus that your competitors don’t

Expanding Beyond CPR Instruction

You may have decided to become a CPR instructor because you wanted to help people. After becoming comfortable with your workload and making a profit, look for ways to expand your services. Here are a few ideas to consider:

  • Add basic first aid training to your classes and charge more
  • Offer classes to communities in surrounding areas
  • Hire certified trainers to take on more students
  • Expand your classes to focus on other health-related topics such as fitness, nutrition, or home hospice care

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