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Child Safety Business Idea

For parents, there is no bigger fear than compromising the safety of their children. Most parents will admit that they go to great lengths to ensure that their kids are both safe and healthy, and will not shy away from spending money for peace of mind.

For those who are looking to start a business but haven’t narrowed it down to exactly what they want to do, considering starting a child safety business can eventually lead to a prosperous startup venture. And starting a child safety business doesn’t have to be difficult.

The child safety niche presents several interesting business opportunities for entrepreneurs. Children have ways of getting into trouble, even if they don’t intend to. The child safety industry includes any business that focuses on keeping children safe and preventing harm. Businesses such as child identification services, child-safe product manufacturing, kid-proofing homes are all potential ideas.

Since there is so much variety in terms of what products and services to offer, child safety can be a lucrative endeavor. When managed properly, packaging targeted suites of safety products and services together is likely your best bet for profits.

Starting Your Child Safety Business

Like any business, starting your child safety business has a series of steps that need to be followed. While these steps can’t guarantee financial success, having a startup roadmap can certainly help your business get started on the right foot.

First, you really need to spend some time and write a business plan. Most prospective business owners cringe at this task because it requires so much thought and brute honesty. It can also take a lot of time and numerous revisions. But the time you spend planning up-front can really help you avoid potential startup pitfalls down the road. Also, you will learn a tremendous amount about your market, opportunities, threats, cash flow, marketing strategies, and yourself during the planning process.

With your child safety business plan set, speak with someone in your city hall to understand what documentation needs to be filed in order for you to operate your business. Getting all of the paperwork filed properly in the beginning can really help avoid headaches (and potential financial penalties) down the road.

Okay, so now you’re a legit child safety business. Now what? Well, we’re assuming you finalized the products and services you will sell during the business planning phase. These could include any of the following:

  • Child safety courses for soon-to-be parents
  • Child safety booklets and reference materials
  • Consulting services (child proofing a home, for example)
  • Selling child safety products (cabinet pulls, socket covers, gates, etc)
  • Identification services for kids

If you plan to provide educational services, make sure you have the proper background and training. Keep in touch with the latest trends on child safety products and thoughts. In this case education is your product so make sure it’s top notch. If you’re not already, try and become an expert in your field.

How Do I Find Customers?

Finding and keeping customers is the more difficult part of this startup process. During your child safety business planning effort you probably developed a high-level marketing strategy. Now is the time to sharpen your pencil and think more tactically about finding your voice in your market.

Before you find your customers, you need to determine who your customers are. I know this sounds stupid but a lot of young businesses don’t even really know who their customers are. For example, is your key market new parents, future parents, existing parents, etc? Do they live in the city, in a rural setting? You’ll likely have a variety of customer segments and you should target your products and services accordingly. Don’t try and sell everything to everyone – really target your products to the right customers.

Once you’ve precisely defined your customer segments, reach out to other businesses that can help you find customers. Network with birthing coaches for new-parent referrals. Partner with a toy store or baby supply business and set up a table in front of their store. You could provide free safety material to help get your name noticed. Attend baby and kid expos to learn about industry trends or even host your own booth to advertise your child safety business.

Expansion Ideas

As your child safety business grows, you’ll obviously be on the lookout for growth opportunities. In addition to expanding the number of child safety products and services you offer, you could also break into a brand new market: senior safety.

I mean, think about it. Would it be all that difficult to branch out and provide the same types of products and services but geared for senior safety? While certainly a slightly different set of challenges and opportunities, you could easily leverage your existing business model and take advantage of a completely new market. Get started!

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