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Candy Gram Business Idea

If you are looking for a unique small business idea, it might be time to think about learning how to start a candy gram business. Candy grams combine the gift of candy with a telegram-like card containing a saying or sentiment.

Originally invented by Western Union, the candy gram enjoys tremendous popularity with the gift buying public. Candy grams are perfect gifts for birthdays, anniversaries, Valentine’s Day, retirements, and holidays.

Because candy grams can be personalized with customized messages and a choice of candy, they are viewed as more thoughtful, personal gifts.

How to Start a Candy Gram Business

Deciding how to start a candy gram business requires that you first define your general business goals of how you want to operate your business. Here are some options to consider:

  • You can run the business from home and deliver candy grams to recipients yourself.
  • You can take orders and mail your candy grams.
  • You can lease retail space and sell your gift products from a retail store.
  • You can partner with gift or flower shop owners and have your candy gram creations sold at their locations.

The choice is yours but largely depends on the size of your business, your market, and your available startup capital.

The following equipment and supplies will be required:

  • Various candy bars and boxed candy selections
  • Gift baskets and containers
  • Gift cards
  • Shrink wrap
  • Ribbons
  • Transport and/or shipping and packaging supplies

Come up with some sample designs so that you have a catalog of items to show customers. Price your candy gram gifts competitively. If you will be making deliveries, don’t forget to factor in the fuel expenses.

If you lease retail space, choose a location that already attracts shoppers. Display sample candy gram arrangements so that customers can see what they are getting.

Register your business name with the local business authorities. Apply for a sales tax license. And check local zoning ordinances if you plan to work from home.

Finding Success with Candy Grams

Learning how to start a candy gram business is just the beginning. Marketing your candy gram business is essential for success. Place ads in newspapers, fliers on bulletin boards, hand out business cards, and use direct mail to reach shoppers. If your budget allows, use TV and radio advertising, particularly just before and during the holiday season.

In addition to an ongoing advertising campaign, think of potential markets that might not be reached by traditional means. For example, candy grams are great for charity, college, high school, or sports team fundraisers. By offering fund-raising organizations a volume discount, you can sell more while working less. After the sale, your job is generally done.

Corporate gift giving is another potential market. Corporations and businesses typically give holiday and retirement gifts to their employees. Large corporations often contract with gift suppliers so speak to the right people (generally administrative assistants can point you to the right person) to find out if such an opportunity exists.

Expanding Your Candy Gram Business

The great thing about learning how to start a candy gram business is that what you learn along the way applies to growing your business as well. Superb service and knowing your market is just as essential when you have been in business for 10 years as it is when you first start.

Consider adding the following items and services to your candy gram line to help grow your business:

  • Flowers or candy bouquets to your candy gram gifts
  • Novelty items
  • A singing telegram service
  • Gift baskets
  • Regional candy products such as saltwater taffy

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