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Beauty Salon Business Idea

If you have a cosmetology degree and are working for someone else, you may have wondered how to start a beauty salon of your own. Owning your own business can bring great rewards and profits, if you are willing to take on the responsibility.

The beauty business is about making people feel good. Hair salon businesses are booming and, once you have a loyal following of customers, are nearly recession-proof. If you are a skilled stylist and a “people person”, opening your own salon can open many doors.

How To Start A Beauty Salon

Learning how to start a beauty salon is more than about making people feel good. Begin with a solid business and financial plan. The business plan should include the scale of operations, the number of people you plan to employ, and the services that you plan to offer. If necessary, apply for business loans through your local financial institution. The Small Business Administration (SBA) guarantees low-interest loans to small business start-ups. These loans are administered through regional financial institutions.

If you will be renting space for your salon, plan for the following expenses:

  • Rent
  • Utility bills
  • Decorating the interior
  • Installation of water pipes and sinks, as needed
  • Furniture
  • Lighting
  • Salon equipment
  • Cash registers
  • Computer
  • Fax machines
  • Telephone system
  • Cleaning supplies

If you are planning to work out of your home, you will need approximately 400 square feet of space. Check the license and permit regulations for businesses that are located in residential properties in your area. Also check state certification requirements. In most states, hair stylists must be certified.

The location of your salon is extremely important. Locating near busy commercial districts is optimal. Ideally, an area with parking near malls, shops, boutiques, and theaters offers the best chance of getting walk-in traffic. Leasing space can cost as much as $3.00 per square foot, so shop around. If you run your salon from your home, ensure that you have adequate parking. The location of your salon should be at least two miles from its nearest competitors.

Becoming a Successful Beauty Salon Business Owner

Each person who walks out of your salon is an advertisement. Satisfied customers will bring new customers in. Ensuring that each and every customer has a positive experience is the best method for success.

Make the waiting area as welcoming as possible. Customers appreciate little things like magazines, comfortable chairs, flower arrangements, and soft music. Keep all areas clean and sanitized. Insist that every stylist who works for you is highly skilled and an expert in customer service.

Offer your loyal customers discounts and special pricing.

Expanding Your Beauty Salon Business

Learning how to start a beauty salon business, turning it into a success, and growing your business is all part of the same process. Owning a business means finding out what your customers want and giving it to them in a manner that is beneficial to both parties. To get expansion ideas, ask your customers about additional services they would like to see you offer. Some of their ideas might include:

  • Hiring more stylists
  • Moving from home to leased space
  • Selling salon hair care products directly to customers
  • Adding manicure and pedicure services

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